Our Capabilities

We collaborate with our clients

to customize programming based on their business priorities, putting our comprehensive capabilities to work targeting and engaging key audiences with innovative executions.

Our Expertise

The depth of experience among the INK & ROSES leadership team enables us to craft a wide range of effective communications solutions for our client partners across a variety of categories. The breadth of our category expertise and insights ensures the flawless execution of INKworthy programs that capture the attention of consumers, media and other key influencers.

Beauty, Grooming & Personal Care

Color Cosmetics
Cosmetic Dermatology
Fragrance
Haircare
Men’s Grooming
Mother & Baby Care
Nail Care
Oral Care
Salon & Spa
Skincare
Suncare

Consumer Health & Wellness

Dermatology
Diet & Nutrition
Fitness
Healthcare Financing
Medical Aesthetics & Devices
Oral Care
OTC Products
Plastic Surgery
Prenatal and Postpartum Health
Vision & Eye Care

Lifestyle

Accessories
Fashion
Furniture
Heritage Brands
Home Décor
Luxury Goods
Parenting

Corporate Communications

Corporate Social Responsibility
Equity Campaigns
Innovation
Internal Communications & Employee Engagement
Sponsorships & Activations
Thought Leadership

Experts & Personalities

Aestheticians
Beauty Experts
Celebrity Spokespeople
Dermatologists
Fragrance Experts & Perfumers
Hairstylists
Make-up Artists
Medical & Behavioral Specialists
Nutritionists
Plastic Surgeons
Trichologists

Awareness, Advocacy & Education

Domestic Violence
Educational Diversity / STEM
Men's Health
Product Safety
Public Education
Teen & Childhood Development
Women’s Health

Our Services

Strategic PR Services: Corporate & Consumer

Cause-Related Campaigns
Communications Audits
Celebrity & Influencer Campaigns
Crisis Communication Counsel
Employee Engagement Programs
Executive Positioning
Measurement & Analytics
Message Development
Spokesperson Sourcing & Contracting
Strategic Partnerships

Promotional Programs

Consumer & Key Opinion Leader Education
Film & TV Integration
In-Store Events, Pop-Ups & Activations
Product Placement
Radio & Podcast Promotions
Sampling Campaigns
Trade Partnerships
Trade Show Support

Media Relations

Desksides, R&D Days & Roadshows
Editor & Influencer Deliveries
Editorial Services (Press Kits, Brochures, Advertorials)
Media Training
National & Regional, Consumer & Trade PR
Podcast Placement
Print, Broadcast & Digital Media Relations
Product Launch Events
Satellite Media Tours, B Roll Packages, Multi-Media News Releases & Radio News Releases

Creative Services

Brand Journalism
Consumer & Media Activations
Content Creation
Corporate Identity
Corporate Fact Sheets & Presentations
Creative Deliveries
Infographics
Pop Ups & Experiential Activations
Press Events
Print Collateral
Press Kits & Toolkits
Video Content & Production
Websites

Social Media & Digital Marketing

Asset Creation
Audits
Content Strategy
Content Calendars
Influencer Campaigns & UGC
Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter/X & YouTube Programs
Website Copy
Webinars

Additional Marketing Support

Affiliate Programs
Branding Counsel
Competitive Analysis
Grassroots Marketing
Market Research
Surveys & Research